It costs more to be a woman. No joke. It’s called the Pink Tax. Because of it, the average woman is charged an extra $1,351* every year. Just for being a woman.


It’s time to take back what’s yours.




Enter your birthday to find out how much.

In your lifetime, the Pink Tax has cost you

This is how much I've been overcharged in my lifetime because of The Pink Tax, just for being a woman. See how much you've lost at AxThePinkTax.com
  • Share:

View more #AxThePinkTax posts on:


Charging women more money for everyday purchases makes no sense. This is how others are speaking up about it. Post your proof when you see it…because after all, pics or it didn’t happen.

At European Wax Center, we believe in a level playing field for all. More than 7,500 of you joined us in raising awareness for the Pink Tax by purchasing our special Pink Tax lip balm. Stay tuned for more ways to get involved in the coming months!

Thank you for your support.

Find an EWC Location
Find a European Wax Center Location

#AxThePinkTax is just one part of a larger mission. European Wax Center works every day to empower women with unapologetic confidence. That’s why we partner with organizations that share our vision of


Girls in Tech

Sherry Baker, President of Marketing and Product Development for European Wax Center, speaks at the annual Girls in Tech gala.

Learn More
Beauty Changes Lives Foundation

Beauty Changes Lives is a nonprofit foundation that unites beauty and wellness professionals and those they serve, as it elevates, educates, and exposes the power of touch to transform careers, lives, and communities. Its mission is to elevate the perception of the beauty industry as a viable and rewarding career choice.

Learn More
Fashion Institute of Technology

On the morning of Wednesday, October 17th, a distinguished group of New York women joined Valerie Steele, Director and Chief Curator of The Museum at the Fashion Institute of Technology, and Sherry Baker, President of Marketing and Product Development for European Wax Center, at an exclusive breakfast to discuss the Pink Tax.

Learn More