It costs more to be a woman. No joke. It’s called the Pink Tax. Because of it, the average woman is charged an extra $1,351* every year. Just for being a woman. It’s time to take back what’s yours.
CLAIM YOUR WORTH
#AXTHEPINKTAXSOMETHING'S WRONG WITH THIS PICTURE
IF YOU’RE A WOMAN, THE PINK TAX HAS COST YOU
Enter your birthday to find out how much.
In your lifetime, the Pink Tax has cost you
THE PINK FACTS
The Pink Tax is real. It's everywhere. And it's absurd. See for yourself.
CLAIM YOUR WORTH
HERE'S HOW YOU CAN TAKE AX-TION
SPEAK UP
It’s time to get real about the Pink Tax. Calculate how much you’ve been charged to date and share the absurd truth with the world.
GRAB AN AX
Download our Starter P.AX for information, tips, and tools to help you and your friends make informed purchasing decisions and take ax-tion. From pre-written e-cards to shareable graphics and posters, we’ve got everything you need to #AXTHEPINKTAX.
POST YOUR PROOF
When you see the Pink Tax out in the wild, show the world just how wild it is. Post your findings of side-by-side price comparisons on social using #AXTHEPINKTAX.
#AXTHEPINKTAX
Charging women more money for everyday purchases makes no sense. This is how others are speaking up about it. Post your proof when you see it…because after all, pics or it didn’t happen.
European Wax Center wants to help other businesses show that they’re taking an ax to the Pink Tax, too. Come visit us in center to grab a “Pink Tax Free” window cling for your own business or any other Pink Tax-free business you know.
LET'S GET OUR AX TOGETHER
Find an EWC Location#AxThePinkTax is just one part of a larger mission. European Wax Center works every day to empower women with unapologetic confidence. That’s why we partner with organizations that share our vision of
LEVELING THE PLAYING FIELD
The winner of Girls in Tech's AMPLIFY Competition on what it's like as a female founder in Silicon Valley.
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Beauty Changes Lives is a nonprofit foundation that unites beauty and wellness professionals and those they serve, as it elevates, educates, and exposes the power of touch to transform careers, lives, and communities. Its mission is to elevate the perception of the beauty industry as a viable and rewarding career choice.
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A distinguished group of New York women joined Valerie Steele, Director and Chief Curator of The Museum at the Fashion Institute of Technology, and Sherry Baker, President of Marketing and Product Development for European Wax Center, at an exclusive breakfast to discuss the Pink Tax.
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